Social Publishing
As online publishing evolves towards content aggregation as well as content provision, there is growing demand for social tools to create, engage with, and derive revenue from niche communities.
We offer a fully-featured web platform containing the key social networking, publishing and commercial tools to deliver a white-label, turnkey solution for publishing, licensing and monetising digital content.
Our modular and scalable solution enables publishers to create their own branded sites and add revenue-generating features such as subscription-based content and App Stores over time as their business grows.
COMMERCIAL BENEFITS
Our solution helps publishers to:
- Secure greater engagement and participation from readers via tried-and-tested social tools that facilitate communication, knowledge sharing and collaboration
- Generate sustainable, high margin revenue via a value-added marketplace for commercial Apps and paid media, providing a targeted route to brand building and advertising within each professional community
- Drive organic growth through content, data and information services that are targeted at niche audiences and overcome the commercial challenges of a traditional ‘subscriptions + advertising’ business model
- Grow market share and exploit the synergies between intersecting niche audiences
- Generate economies of scale in operations and administration
Example of what a social publishing site could look like:
